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The Media Angle

Media training that works

Female Makeup

How to apply makeup to a woman.

STEP ONE: CONCEALER

Pop some tissues in your collar on either side to protect your clothes when applying.
Apply your concealer first to any blemishes and red spots. Also under the eyes and on the eyelids. (Watch youtube video for demonstration).

STEP TWO: FOUNDATION

Use a compact powder like the one used on the DVD as it is easier to apply evenly and will reduce the risk of shine.
Dip the brush onto the compact covering both sides. Give a shake to get excess off then lightly stroke it over the face in circular motions.
Apply over all of the face, neck and parts of the chest on show. You will need to do your ears too and eyelids.
Continue until there is even coverage

STEP THREE: BLUSH

Apply blush to both sides of a brush and then shake excess off.
Smile slightly so you can see your cheeks and you know where to apply.
Apply lightly to your cheek bones. Just to add warmth.

STEP FOUR: EYE SHADOW

Choose a neutral colour. Nothing too dark. An olive green, light browns, pale pinks, mushroom, grey.
Put brush on eye shadow and shake off any excess. You are only applying it lightly.
Apply it to under the brow.

STEP FIVE: EYE PENCIL

Try to use a nice soft pencil as it will glide on easier.
You want to apply a line as close to the base of the eyelashes on the top and bottom lids.

STEP SIX: MASCARA

Looking down, apply the mascara to your top lashes from underneath. This helps to lift up the lashes.
Then look up and apply to your bottom lashes. IF YOU HAVE LONG LASHES ON THE BOTTOM don’t bother applying the mascara on the lower as you can end up looking like a spider.

STEP SEVEN: LIPS

If your lips are a little bit dry it’s good to use just a little bit of paw paw before applying lipstick or gloss. It helps with the application.
You only need to apply a small amount to give your lips a little colour.
Darker colours make your lips look smaller.

STEP EIGHT: HAIR

The main aim is to have it look neat and stay that way for the interview.
If you have some advance notice it can be a good idea to get a blow wave before the event.

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“The training has improved both the quality of our media engagement, and the range of staff now competent and confident in responding to media issues. This has contributed to our media profile, and our ability to influence the public debate on a range of important issues.

Strengths of the training were its coverage of dealing with a broad range of media and situations, developing effective approaches to difficult issues, and better focusing our messages to increase the likelihood of media coverage. The training sessions were well conducted and offered realistic simulations of media interviews.”

Darren Lewin-Hill
Communications Manager

“The training our staff team received from Maura Angle was extremely valuable.

Not only did the training help improve performances of individual staff members, it helped us as an organisation to put in place systems and protocols that help ensure our media performances are on message, well prepared for, targeted and utilize clear and accessible language.

Maura’s training has resulted in an increased level of confidence in our staff team when arranging and conducting media performances.

I’ve run, arranged and participated in a number of media training sessions and I have no hesitation in recommending Maura’s services.”

Tom Clarke
Director of Communications

“The improvement in performances was noticeable immediately and the skills learnt are already being put into practice. Great session.”

Jeremy Porter
Public Interest Law Clearing House

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