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The Media Angle

Media training that works

If You Fail To Plan

Would you ever go into a crucial work presentation without preparation? What about a speech at a wedding or the like? Chances are you would take time to think about what you want to say and how you want to say it. The same principal applies to media opportunities.

Why Plan Ahead

In Benjamin Franklin’s wise words “If you fail to plan you are planning to fail.”
It’s great advice really. If you don’t prepare for media engagements you are more likely to feel you have been misquoted. You won’t perform as well as you could in an interview and you risk boring the journalist with convoluted answers to their questions.

Reporters need good stories. A good story is full of interesting and punchy quotes or sound-bites. That part of the equation is entirely up to you, so think about it and prepare some.

A Basic Five Point Plan

  1. Address the issue the journalist has asked you to comment on. Don’t use the interview as an opportunity to push your views on another topic.
  2. Tell the truth.
  3. Decide what your basic message will be. Break it down into three key points.
  4. Think of a couple of good quotes or sound-bites and try them out on a friend or colleague.
  5. Have your communications officer do a brief practice interview on you. Although you can never predict all the questions you may get asked, doing a practice interview does help.

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“The training has improved both the quality of our media engagement, and the range of staff now competent and confident in responding to media issues. This has contributed to our media profile, and our ability to influence the public debate on a range of important issues.

Strengths of the training were its coverage of dealing with a broad range of media and situations, developing effective approaches to difficult issues, and better focusing our messages to increase the likelihood of media coverage. The training sessions were well conducted and offered realistic simulations of media interviews.”

Darren Lewin-Hill
Communications Manager

“The training our staff team received from Maura Angle was extremely valuable.

Not only did the training help improve performances of individual staff members, it helped us as an organisation to put in place systems and protocols that help ensure our media performances are on message, well prepared for, targeted and utilize clear and accessible language.

Maura’s training has resulted in an increased level of confidence in our staff team when arranging and conducting media performances.

I’ve run, arranged and participated in a number of media training sessions and I have no hesitation in recommending Maura’s services.”

Tom Clarke
Director of Communications

“The improvement in performances was noticeable immediately and the skills learnt are already being put into practice. Great session.”

Jeremy Porter
Public Interest Law Clearing House

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