• Home
  • About Us
  • Training Packages
  • Tip Sheets
  • Contact

The Media Angle

Media training that works

Making a Big Announcement

Pauline Hanson may have a catchy campaign slogan as, “the red head you can trust” but her performance at her media announcement was memorable for other reasons. Ms Hanson is hoping to win a Senate seat in New South Wales as a candidate with the party she formed in 1997, One Nation.

Take a look at her media launch:
Pauline Hanson on Sydney Morning Herald Online

When making a major announcement there’s a great deal to think about but here are three basic tips which should help:

  1. Prepare properly. If you fail to plan you plan to fail (see Tip sheet 1). Part of planning is ensuring your message is succinct, interesting and relevant. Your preparation should also involve practicing so you don’t have to rely on your notes.
    Reading heavily from a statement is bad news. It makes you look un-prepared and un-natural. And you are far less likely to convince anyone you actually believe what you are saying.
  2. Breathe and relax. Diaphragmatic breathing is the key to staying calm. Being calm will mean a smoother delivery.
    It’s important to note you should master this technique before attempting it for the first time just before your launch.
    How to do diaphragmatic breathing
  3. A decent venue. Choose a location where you can be heard and seen easily with little back-ground noise or distractions. A busy street or mall is asking for trouble and the hustle and bustle leads you to shout or at the very least talk too loudly.

Download PDF

“The training has improved both the quality of our media engagement, and the range of staff now competent and confident in responding to media issues. This has contributed to our media profile, and our ability to influence the public debate on a range of important issues.

Strengths of the training were its coverage of dealing with a broad range of media and situations, developing effective approaches to difficult issues, and better focusing our messages to increase the likelihood of media coverage. The training sessions were well conducted and offered realistic simulations of media interviews.”

Darren Lewin-Hill
Communications Manager

“The training our staff team received from Maura Angle was extremely valuable.

Not only did the training help improve performances of individual staff members, it helped us as an organisation to put in place systems and protocols that help ensure our media performances are on message, well prepared for, targeted and utilize clear and accessible language.

Maura’s training has resulted in an increased level of confidence in our staff team when arranging and conducting media performances.

I’ve run, arranged and participated in a number of media training sessions and I have no hesitation in recommending Maura’s services.”

Tom Clarke
Director of Communications

“The improvement in performances was noticeable immediately and the skills learnt are already being put into practice. Great session.”

Jeremy Porter
Public Interest Law Clearing House

  • 
  • 
  • 

Our Brochure

Download our
brochure

Follow Us

Twitter@mauraangle
Linkedin
YouTube

Contact Us

mobile: 0418 334 121
email: maura@mediaangle.com.au
Web

Copyright © 2025 The Media AngleSite by: Will Tennent Design