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The Media Angle

Media training that works

Tip Sheets

Here you’ll find tip sheets on several topics. Use the download link to download a PDF copy of each one. Some tip sheets also have an associated YouTube video. You can find all our videos on our YouTube channel.

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Where’s The Journo?

When you agree to be interviewed by a television news journalist don’t assume they will turn up for the interview. Yes, that’s right, the reporter may not be there in person but will send a TV crew to record the interview that they will conduct via phone or satellite.

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Never Run Away and Avoid “No Comment”

“No comment” is a term that should be avoided at all costs! It puts journalists offside straight away and makes you look like you have something to hide.

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Be Prepared For Those Hard Questions

This recent article about an exchange involving the Victorian Premier, his staff, an ABC journalist and a camera man highlights the need to be prepared for those hard and often off-topic questions.

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Cameras Are Always Rolling

Recent sexist remarks made by Socceroos coach Holger Osieck are a timely reminder to assume cameras and recording devices are always ON.

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Making a Big Announcement

When making a major announcement there’s a great deal to think about but here are three basic tips which should help.

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Avoid Long Answers

Sometimes in my training sessions I am asked if it’s a good tactic to give long answers during interviews to prevent the journalist asking further hard questions. The short answer is an emphatic NO!

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If You Fail To Plan

Would you ever go into a crucial work presentation without preparation? What about a speech at a wedding or the like? Chances are you would take time to think about what you want to say and how you want to say it. The same principal applies to media opportunities.

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“The training our staff team received from Maura Angle was extremely valuable.

Not only did the training help improve performances of individual staff members, it helped us as an organisation to put in place systems and protocols that help ensure our media performances are on message, well prepared for, targeted and utilize clear and accessible language.

Maura’s training has resulted in an increased level of confidence in our staff team when arranging and conducting media performances.

I’ve run, arranged and participated in a number of media training sessions and I have no hesitation in recommending Maura’s services.”

Tom Clarke
Director of Communications

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