Here you’ll find tip sheets on several topics. Use the download link to download a PDF copy of each one. Some tip sheets also have an associated YouTube video. You can find all our videos on our YouTube channel.
When you agree to be interviewed by a television news journalist don’t assume they will turn up for the interview. Yes, that’s right, the reporter may not be there in person but will send a TV crew to record the interview that they will conduct via phone or satellite.
“No comment” is a term that should be avoided at all costs! It puts journalists offside straight away and makes you look like you have something to hide.
This recent article about an exchange involving the Victorian Premier, his staff, an ABC journalist and a camera man highlights the need to be prepared for those hard and often off-topic questions.
Recent sexist remarks made by Socceroos coach Holger Osieck are a timely reminder to assume cameras and recording devices are always ON.
When making a major announcement there’s a great deal to think about but here are three basic tips which should help.
Sometimes in my training sessions I am asked if it’s a good tactic to give long answers during interviews to prevent the journalist asking further hard questions. The short answer is an emphatic NO!
Would you ever go into a crucial work presentation without preparation? What about a speech at a wedding or the like? Chances are you would take time to think about what you want to say and how you want to say it. The same principal applies to media opportunities.